Earlier this week, we learned that an existing education software company already operates under the name Penrose. While our platform’s purpose and audience differ, the overlap—particularly in the academic technology space—raised legitimate concerns about brand clarity, market differentiation, and future trademark protections. After thoughtful consideration, we’ve chosen a new name that better reflects both our identity and the work our clients do every day: QueryTek.ai.
This change is more than cosmetic. It’s a clearer signal of a service built around the intersection of academic expertise and intelligent systems. The word query grounds us in the world of assessments in which questions, at their best, illuminate learning. Tek points to the system underneath: a purpose-built tool designed to support, not sideline, human judgment. If the original name evoked mathematical elegance, QueryTek.ai speaks more directly to the practical artistry of academic publishing—particularly the high-stakes process of developing and refining assessments that must meet the standards of pedagogy and precision.
At its essence, QueryTek is a platform that helps textbook publishers create high-quality assessment content at scale, without compromising the integrity that comes from expert authorship. Built on a modern AI infrastructure and wrapped in a structured, editorially governed environment, the system enables subject matter experts to prompt, refine, and review AI-generated content with clarity and control. It’s not a black box, and it doesn’t guess at what instructors or editors need. Rather, it accelerates the most time-consuming parts of assessment design while keeping the expert’s voice—tone, depth, and nuance—at the center of the process. And, important to note: the AI does not train on the publisher’s content. Ever.
For publishers, the gains are measurable. Physics and biology teams, for instance, can now generate dozens of multiple-choice variations from a single concept in minutes instead of days. SMEs working in languages or social sciences can draft discussion questions with embedded vocabulary or culturally relevant framing, then iterate rapidly for tone or clarity. In all cases, the workflow remains in human hands: the platform produces suggestions, but subject matter experts make the calls.
The speed is real, but so is the quality. Because QueryTek is tuned to operate inside a controlled, publisher-defined prompt structure, it doesn’t drift off-message. It doesn’t introduce out-of-scope content or muddle learning objectives. When errors happen—and they sometimes will—the framework is built to catch and correct them, not obscure them. Version tracking, contextual tags, and optional review prompts all contribute to a process that supports reliability, not shortcuts.
This is more than AI for AI’s sake. It’s a practical system built to solve the exact problems publishers have been voicing for years: slow content pipelines, inconsistent SME availability, and the mounting pressure to create personalized, pedagogically sound material for digital formats. QueryTek doesn’t replace authorship; it expands the reach of academic authors without compromising their standards.
As we move forward with the new name, we do so with the same team, the same technology, and the same commitment to thoughtful collaboration. The QueryTek.ai platform is soon to be live, and our publishing partners will continue to receive the same high level of support, customization, and responsiveness they’ve come to expect from us. What’s changed is only the name—a name that, we believe, better reflects the intelligent, focused, and deeply academic nature of the work being done inside the system.
We’re excited about this next chapter. In academic publishing where timelines and budgets are tightening and expectations around digital content are rising, QueryTek is ready to support those who are doing the hard work of building reliable, rigorous educational tools. The shift in name is a small moment, but it points to something larger: a shared belief that technology should serve subject matter, not the other way around.
Welcome to QueryTek.ai!
