We’ve focused a lot of attention lately on Textmetrics as a tool to help mitigate the several risks of AI use in a business setting. But what if a business isn’t using AI at all? What about Textmetrics then? Great question! Textmetrics got its start as a rules-based content creation tool a little over a decade ago using natural language processing algorithms. Its original focus was business, specializing in job recruiting. It has since grown to do much more, but it continues to maintain capabilities specific to that function. For example, the Job Description Generator is a built-in tool that allows users to create job postings quickly by outlining the role, tasks, and benefits. The tool then generates a full job description which can be fine-tuned by the user. Then, once the description is ready to be posted online, Textmetrics’ SEO tools analyze the strength of the chosen keywords and provide suggestions for better search engine optimization. This helps the writer by identifying topics and angles that are more likely to capture the attention of qualified job seekers.
For content creators, Textmetrics provides several templates to help get started writing different types of content, from job descriptions to articles. These templates can serve as a helpful starting point for the content ideation process, saving the user valuable time. Textmetrics’ on-board AI Assistant uses Open AI’s GPT- 4 which can generate and rewrite text with a click. This can be useful for ideating and drafting new content pieces quickly or when facing that infuriating writer’s block.
The software provides features to help “humanize” AI-written text, such as suggestions to improve readability, inclusivity, and consistency with a company’s brand and tone of voice. This helps AI-generated content sound more natural.
And, if instead the user needs to detect content written by AI, Textmetrics is capable of doing that, as well. Textmetrics uses linguistic analysis techniques such as stylometry, semantic analysis, and discourse analysis to identify anomalies that may suggest AI-written content. The software will scan for issues with overall flow, coherence, vocabulary, and contextual awareness that are often lacking in AI-generated text.
Textmetrics offers specialized subscriptions for different use cases, such as government, recruitment, and diversity & inclusion, to ensure writing is clear, inclusive, and on-brand, all without the need for AI. This can be useful for organizations looking to maintain high-quality content but don’t want to work with an AI.
